The History of Wesco: From Craft to Design Icon

Wesco is a brand that has become synonymous with quality, design and functionality. Since its founding in 1867, Wesco has positioned itself as a forerunner in making household products that are both practical and aesthetically pleasing. The brand, which originated in Germany's Sauerland region, has a long history of craftsmanship and innovation. But how did Wesco develop into the design icon it is today? Let's take a journey through time and discover the story of Wesco.

The Origin: 1867 - Craftsmanship and Innovation

Wesco was founded in 1867 by August Wesco in Sauerland, Germany, a region known for its craftsmanship in metalworking. Initially, the company's focus was on producing robust metal products such as coal bins and other household supplies. From the beginning, Wesco was known for the quality and durability of its products, a tradition the brand continues to cherish to this day.

Growth and Change in the 1950s and 1960s

After World War II, Wesco began focusing on household products that would make people's daily lives easier. In the 1950s and '60s, the company expanded its product line to include kitchen accessories, such as trash cans, bread bins and other storage solutions. These products were not only functional, but also designed with a style that fit well with the trends of the time: a combination of simplicity and elegance that has maintained its appeal over the years.

The Breakthrough: The Pushboy Trashcan

In the 1980s, Wesco launched the iconic Pushboy trash can. With its round shape, distinctive lid and colorful design, the Pushboy quickly became a beloved item in households worldwide. It was a product that was both functional and made a statement in the interior. The Pushboy has since become a design classic and one of Wesco's most recognizable products. The success of this product helped the brand establish its name as a manufacturer of high-quality, design-oriented household products.

Wesco in the 21st Century: Retro Design and Sustainability

In the 21st century, Wesco has continued to expand its range with several retro-inspired products that fit perfectly into modern interiors. The Grandy bread bin, the Spaceboy trash can and a range of other storage solutions remain true to the typical Wesco design: a blend of robust functionality and striking aesthetic design. The brand has positioned itself as a symbol of durability, with products that not only last, but are also ideally suited to add a little extra flair to the interior of any home.

The Wesco Brand Today

Today, Wesco is a globally known brand that sells its products in more than 50 countries. What makes the brand so special is its combination of traditional German craftsmanship with a contemporary, retro-inspired look. Wesco has mastered the art of combining functionality and design, making the brand beloved by both design enthusiasts and those looking for practical solutions for their homes.

Conclusion

Wesco's history is a story of craftsmanship, innovation and design. From the early years when the company made metal products, to the iconic design of the Pushboy trash can and its many other popular products, Wesco has always emphasized quality and style. Today, the brand remains a global leader in household products that are both functional and aesthetic. Wesco is not just another brand - it is a symbol of timeless design and sustainability.